// context: client work
Amy Tangerine
Craft and memory keeping · Los Angeles · Client since January 2026
The players
Amy Tangerine is a Los Angeles craft and memory-keeping brand, and the working name of the maker behind it. The brand goes back to 2001, when it began as an apparel line carried at Bloomingdale's; the first Amy Tangerine craft collection launched with American Crafts in 2011. Amy teaches workshops around the world, publishes on YouTube, and has consulted for brands including Disney, Apple, and Avery.
Linslow has been engaged since January 2026, with JC Cangilla as principal. The working method pairs the principal with an LLM that operates from a plain-text backend holding the store's rules, history, and playbooks: it reads, assembles evidence, and drafts inside those rails, and building the rails is most of the engineering.
The engagement
Operating work first. Linslow consults on the whole of Amy's business, and the first focus is the store: the website, the commerce stack, the subscription product, fulfillment, customer service, business intelligence, and weekly reporting.
The store is one part of a larger company. Every number on this page is a store number.
The year so far: how the work came online
Solid where it is live and running; dashed while it was being built. Hover or tap a dot for the moment.
What's running now
Happy Mail
The anchor product: a monthly envelope of paper goods Amy puts together, mailed to hundreds of subscribers. Fulfillment ran by hand for months on purpose, because you can't automate a process you haven't watched break. It's now a handful of commands plus the physical work that should stay physical: the stuffing, the stickers, the mail.
The storefront
amytangerine.com is a custom storefront with Shopify underneath for commerce and Recharge for subscription billing, run headless and instrumented end to end. Each envelope carries a note in Amy's hand, and the address labels print in her brush lettering, exported from her hand as a font. The Journal is back on her own site: fifteen years of posts, searchable. The photobooth lives there too.
Customer service, end to end
Every message to the help inbox is matched to the actual customer, then read against the live data: her orders in Shopify, her subscription in Recharge, every earlier thread and incident. Only then is a reply drafted, and only inside the rails: the store's rules, its history, and its voice.
Nothing sends on its own. A person reads every draft before it goes. Most end as a reply; some carry an action first, a refund, an address change, a subscription put right; and anything that is really about the product goes to Amy in a batch, not a stream. Every cancellation is recorded with a reason.
The Friday recap
Friday at five, a script pulls the week from analytics and billing and writes the note: traffic, orders, subscriber health, the anomalies. It lands in JC's inbox first. Amy gets it only after he has read it, and a week that would only repeat what she already knows gets skipped.
The monthly business review
One page, monthly: headlines and trends, every claim anchored to a number Amy can verify in her own admin, misses in the same table as the wins. Drafted from the same live pulls and the written record, finished by JC, with her decisions for the month batched into one sitting.
The work in numbers
July revenue against the same month a year earlier. Most of that gap is Happy Mail existing now when it didn't then.
from the first commit to the live site, migration included. Fifteen years of posts came across with it.
of the first six-month group renewed when their term ended in July. Before the campaign's first touch, 1 in 50 had.
July was the store's third-best month on record, entirely online, and the first where online revenue alone cleared the old platform's best stretch. Underneath it, the store's oldest fact still governs: roughly a third of customers drive nearly three-quarters of revenue, and the subscription exists to serve that loyal core.
What's next
- Wholesale opens: a retailer storefront this month, with the fall's pieces listed from October
- This fall's new products go on sale one piece at a time, each with a real ship date
- A weekly rhythm, video to newsletter to store, is September's experiment; October decides whether it holds
- The first online class on her own site in November, the next sold in December for a January start
The first-person record
JC writes first-person reports on slices of this work. This page is the third-person record; those are the accounts from inside. Each links back here.
Experiment
Automate customer service for an ecommerce site
jccangilla.com
Experiment
I didn't learn the software
jccangilla.com · September
Experiment
What I knew about analytics, and what it turned out I didn't
jccangilla.com · September
One more material fact: Amy is my wife. Hardest client to impress; shortest commute.
